SUPAVIRAL ADS — BRAND ASSETS

Contents
- supaviral-symbol.svg: vector symbol
- supaviral-symbol-1024.png: transparent PNG symbol, 1024 x 1024
- palette.json: core brand colors

Use the supplied symbol in its original proportions and colors. Keep at least half a symbol-width of clear space on every side. Do not stretch, rotate, recolor, outline, or add effects to the logo.

Typography
Instrument Serif Regular 400 for display headlines. Geist Regular 400 and Medium 500 for body copy, navigation, and controls. The site wordmark uses Instrument Serif with its existing bold treatment and tight spacing. Fonts are not included in this package.

Color
White creates breathing room; ink grounds text; orange highlights the primary action and expressive brand moments. Use ink for small text on orange. Keep body copy readable and layouts uncluttered.

Art direction
Show approachable people in everyday settings and products with clear details. Use natural light and deliberate framing. Movement and bold orange-led artwork can communicate momentum. Keep the logo crisp and free of effects.

Voice
Short, direct, confident, and welcoming. Describe what people can create. Avoid claims that guarantee advertising results.

See /brand on the Supaviral website for the full visual guide.
